Archive for: February, 2018

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Create an eNewsletter That Your Subscriber Wants to Open!

We are all surrounded by digital marketing. From social media to ads on websites, it is every where! And one form of digital marketing is the enewsletter. According to the Radicati Group, 1.9 billion non-spam emails are sent every day. These are emails/enewsletters which you have signed up or are being sent to you bec...

How to ensure you are seeing a ROI with your Social Media

One of the biggest problems that digital marketers face is the interpretation of social media metrics and how to determine when social media is worth it. Nearly half of marketers can’t even determine whether social media generated any revenue for their business and as high-profile firms like Procter & Gamble cut ...

10 Tips for Branding Yourself on Social Media When YOU are your Brand

For many businesses, it seems simple to brand yourself on Social Media the same way you brand your more traditional marketing materials. However, one of the questions we get the most from individual entrepreneurs is how do I brand myself when I am my brand? Whether you are a Real Estate Agent, Financial Expert, Dentist...

10 Digital Marketing Tips to Help You Promote Your Event

As an event planner since 1998, I have watched the way we promote our events change drastically over the years. At first, our marketing consisted of traditional marketing tools such as radio, television and print. An ad here. A flyer there. Simple. Yet could be quite expensive and limiting. Over the last 10 years, we h...