How To Ensure You Are Seeing A ROI With Your Social Media
One of the biggest problems that digital marketers face is the interpretation of social media metrics and how to determine when social media is worth it. Nearly half of marketers can’t even determine whether social media generated any revenue for their business and as high-profile firms like Procter & Gamble cut digital ad and social media spending, managers are increasingly anxious to see a concrete return on investment (ROI) on their social media spends. This post will help you determine which tools you need to tell if your social program is helping your busin
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10 Tips For Branding Yourself On Social Media When YOU Are Your Brand
For many businesses, it seems simple to brand yourself on Social Media the same way you brand your more traditional marketing materials. However, one of the questions we get the most from individual entrepreneurs is how do I brand myself when I am my brand? Whether you are a Real Estate Agent, Financial Expert, Dentist, or a Consultant, you may struggle to build a clear Social Marketing Strategy surrounding yourself. It is important when you are the face of your brand to not only provide a clear message of who you are, but also to stand out from the crowd. Here are 10 tips to help you brand yourself on Social Media and capitalize on your uniqueness!
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10 Digital Marketing Tips To Help You Promote Your Event
Over the last 10 years, we have seen the growth of digital marketing which has provided the opportunity for events to market to a wider audience at a reduced cost. We can reach a different audience and target our marketing to those who would benefit or enjoy our event the most.
But while the tools have become “easier” not everyone is actually using these tools to their best advantage. There is a lot of room for improvement and there is a great space for events to really stand out above the others in a competitive market if they do a good job.
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Is Twitter the New Customer Service Hotline?
Twitter is a social media platform often overlooked for more prominent platforms such as Instagram and Facebook. However, it is a very useful online networking site that can help to boost your business and more importantly, allow you to communicate easily with your audience. This blog will help to highlight the various pros that come with having a Twitter account for your business.
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3 Ways To Survive The Facebook Changes
It’s been two weeks since Mark Zuckerberg announced the big changes coming to Facebook. As businesses are finishing digesting the news and the initial shock is dying down, we are having more and more people ask how they can “beat” the algorithm and be seen. While it will take months to fully see the effect of the changes to the Facebook news feed, there are some things you can do to maintain visibility among the changes.
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4 Ways to Drive Engagement on Your LinkedIn Posts
Many content creators and marketing managers see LinkedIn as just another social media platform and, as a result, often create the same content for their blog and social media platforms. This isn’t always the most effective way to go. For both B2C and B2B businesses, LinkedIn is already the most effective social network at generating leads, but tailoring your posts specifically for LinkedIn will maximize your marketing efforts even further.
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Why is Engaging With Your Online Audience so Important?
Engaging with your online audience is critical to the success of your social media platforms, because it offers a direct connection to the clients and viewers who are following you. In today’s online market, reaping a mass following is the main aim for many companies. While posting interesting content is essential, it is only one part of the equation in order to have a successful social media presence. These three tips will help you to understand how to properly engage with an online audience!
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4 Easy Ways To Bring Balance To Your 2018 Goals
As a small business owner, the juggling game can be intense. And the first person to lose out is usually me. This year my goal is to figure out how to balance it all so I can meet all my 2018 intentions yet still managing the life / work balance.
This is the system I’m going to try and make work:
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Choosing The Right Social Media Platforms For Your Business
Social Media is diverse, and each platform has different things to offer. It is important to filter through all the options, and invest your resources in a few platforms that resonate with your business goals. We recommend starting with fewer platforms and expanding your Social Media presence along with your business.
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The Importance of Quality over Quantity on Social Media
If you are new to the social media world, ‘it can be daunting to understand the right way to promote your brand, or yourself, online. One of the most important things you should always remember is that quality is key.
A major problem companies face online when they are over-eager to share exciting products or information is saturating their social media channels with content. You want to ensure that every time you post something, it is engaging your intended audience and has relevance related to your business. If you start to post multiple times a day, every day, your posts lose relevance and become white noise to the people who follow you.
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20 Questions to Answer When Developing Your 2018 Marketing Plan
In the middle of all the chaos that is December, it can be difficult to be thinking about your marketing plan for the coming year. But now is the right time to make sure you are ready for January and the year ahead.
If you are a small business or solo entrepreneur, you do not have to feel like these are just exercises that big companies do. You may not have a million dollar marketing budget, but every penny you spend is just as important, if not more so than those big companies.
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How To Create YOUR Perfect Instagram Theme
We have all seen the Instagram accounts with perfectly planned posts that all seem to flow together effortlessly. Visual content is now arguably the most important aspect to digital marketing, yet many businesses reach out to us lost on where to begin when it comes to creating quality visual content. One of the most frequent concerns by businesses attempting to target a younger demographic is how to create the perfect “Instagram Theme” to entice individuals to follow them. That is why we have come up with four tips to help guide you to creating a cohesive and aesthetically pleasing Instagram theme.
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Do You Understand The Power Of A Hashtag?
With the constant evolution of social media, it can be hard to keep up with the latest tricks and tips that can help promote your presence online. One way to do this is through the use of the hashtag. It allows a user to expand their reach far beyond their followers, and is a way to generate more traffic through their page. For those who are new to marketing online, this blog will help outline and explain how the power of the hashtag can grow your audience base and allow you to reach an unlimited amount of people.
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Why 365 Day Media Group Based Their Business Model on Hiring University Students
When I was coming up with the idea to start a social media marketing company, I knew I wanted the company to be more than just another marketing company. I wanted to give back to my community, and one such community that is close to my heart is university students.
Having been a student for many years (I really loved going to university, so took a few extra years!) and having two sons in university, I knew how hard it can be for students to manage a job while going to school. So I set out to build a company that allowed students to have a flexible work schedule and receive great work experience while attending university.
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